Strategy

What 30 Years in Fintech Marketing Taught Me About GTM Strategy

DeepGreen Bank to Quicken Loans to Velocity Lending to the fintechs I advise today. Four distinct eras of fintech GTM, and the lessons that repeat in every one.

Apr 22, 2026

The Lead Buyer's Framework: Why Most Companies Treat Lead Gen Like Procurement (And Why It Fails)

Most enterprises treat lead buying like a procurement function — cheapest price per unit wins. That framing is why lead programs fail. Here's the framework I use instead.

Apr 20, 2026