I coined the term 'lead management' in 2005 to differentiate it from CRM. Twenty years later, most companies still confuse the two — and pay for it in conversion rates.
May 1, 2026
In 2005, I built a platform called icoSales and needed a name for what it did. It wasn't a CRM — there was no relationship yet. That distinction created an industry category.
Apr 8, 2026