Go-to-Market

The SpringEQ Launch: Building a Fintech GTM from Zero

In 2016 I built the initial go-to-market strategy and operations for SpringEQ, a home equity lending fintech. Here's what the playbook actually looked like.

Apr 27, 2026

How Quizzle Became Bankrate's Customer Acquisition Engine

I helped grow Quizzle — one of the first free credit report platforms — before Bankrate acquired it to fuel their customer strategy. Here's what I learned about building for acquisition.

Apr 16, 2026