Bill Rice

Bill Rice is a veteran strategist in high-performance lead generation, specializing in bridging the gap between high-volume B2C acquisition and complex B2B sales cycles. As the founder of Kaleidico and Bill Rice Strategy Group, Bill has spent over 20 years designing predictable revenue engines for the financial and technology sectors.

His expertise lies in his ability to simplify the complex. Having designed marketing systems for some of the world's largest financial institutions—including early consumer-direct platforms for Quicken Loans—he now advises high-growth companies on how to navigate the new era of inbound marketing.

Bill brings a unique, disciplined approach—rooted in his early career in Air Force intelligence—to architecting systems that turn raw traffic into qualified pipeline, helping businesses move beyond vanity metrics to generate actual revenue.