@Monday
TL;DR
The author is currently focusing on growing their digital marketing agency, Kaleidico, particularly in the area of Revenue Operations. They have also created a strategic advisory group to assist start-ups and growth-phase companies in Fintech. The author is also interested in speaking and workshop opportunities, particularly on topics of marketing, sales, and work-life balance. Writing is another area of interest, with plans to write books on UX design, SEO, content creation, and personal philosophy. Outside of work, the author enjoys spending time with family, traveling, and participating in church projects.
This page is a quick synopsis of what I’m currently working on.
I’ve always been curious and inspired by human behavior and what influences that behavior. I fuel this fascination with my work in online lead generation for clients, but probably began in earnest during my time in the Air Force and later as a contractor working in counterintelligence.
This concept drives my favorite work projects.
Continuing to grow the agency I founded post acquisition.
Over the past 15 years, and really within the last two years, I have grown Kaleidico into a multi-million dollar digital marketing agency.
We have met this goal by niching down and selling our expertise as a lead generation agency for mortgage lenders and law firms - designing websites and digital marketing campaigns that consistently and predictably generate sales leads.
My current focus is on scaling our Revenue Operations. I am building out an increasingly sophisticated lead generation program and sales operation, while assisting in the creation of a repeatable and consistent, performance-focused service delivery system.
Turning my passion for building and executing sales and marketing strategy into a Strategic Advisory Group.
With over 30 years of creating, growing, and selling companies, I have created a strategic advisory group.
The express purpose of this firm is to engage with start-ups and growth-phase companies in Fintech who need a fractional CMO/CRO/CEO to bring proven lead generation and sales operations strategies to their Revenue Operations.
Helping ProPair grow their Sales Operations AI/ML Platform into the benchmark solution for managing and converting sales leads.
Speaking & Workshops
I’m actively pursuing opportunities to speak at conferences and on podcasts to share my ideas on:
- Marketing - How to generate online leads
- Sales - How to work and convert sales leads generated from the web
- Work and Life Stuff - I'm increasingly interested in talking about how to work and live better. In a radically changed post-pandemic world, I think a lot of us are pondering these topics in a new context.
The concept of creating my own workshops on these concepts is new, but likely to gain some focus in my now.
Writing
I want to write a new book, or two or three. I probably need to put a stake in the ground and start writing, but here are a few thinkings I'm thinking about:
- Write an updated edition of my first and only book, Simple SEO for Content Creators
- Write a series of books on UX design, SEO, Content Creation, Email for lead generation, but from a unique philosophical approach, not necessarily a step-by-step. I would focus more on the learning and understanding the intersection of human behavior (sociology and psychology) and available technology that can be leveraged to influence consumer commerce. I could also add a layer of how effective lead generation practitioners also navigate regulatory constraint.
- Write a simple, straightforward compendium of my philosophy on work and life
My goal with this pursuit is to create a more strategic body of work to support business development and speaking opportunities.
Personal
Outside of work, I spend my time with my family, traveling, and the occasional church planting or growth project.
Introduce Yourself
I’m a big fan of meeting new people and expanding my network one conversation at a time. Feel free to reach out and introduce yourself: bill@billrice.com
(Inspired by Derek Sivers and the /now movement)