The Secret to Being a Top Sales Producer: Don't Leave Lead Generation to Your Marketing Department

If you're waiting for the Glengarry Leads, you're already sunk.

Start sprucing up your resume if you're waiting for more leads or better leads.

Top producing SDRs and BDRs are lead generation machines.

Here is my 3-step framework for feeding yourself high-quality leads.

Start with referrals.

You have a contact database full of past clients. Check in on them occasionally. Send this email.

Subject Line: Just checking in...

{{first_name}},

It's been a few months since we last talked.

How are you doing with {{what I sold you}}? Any questions or new challenges? Let me know if you want to hop on a call.

If it's more convenient, you can always grab a time on my calendar: {{calendar_link}}.

{{signature_file}}

P.S.,

I'm working with folks that {{have this challenge}}. Do you know anyone like that? I'm always grateful for any referrals.

Use that same database to routinely send out updates that your prospects and past clients should know about.

Something like this:

Subject Line: {{this thing}} is changing, let me show you {{this other thing}}

{{first_name}},

It's been a few months since we last talked.

I've been seeing {{this new trend}}. I'd love to show you {{this new thing}}.

{{signature_file}}

P.S.,

If it's more convenient, you can always grab a time on my calendar: {{calendar_link}}.

Finally, do your online lead generation.

The system looks like this:

Attention >> Offer >> Click >> Landing Page >> Lead

An example would be something like this:

You have a new lead and a growing email list of your prospects.

Stop wondering where your next lead will come from. Generate exclusive, personal leads that want to talk to you for your expertise.

It's as simple as 1-2-3.