Biggest problem is probably differentiating. All the high-end assisted living and memory care communities have these really nice pictures and use the same feel-good, fluffy language.
We need something to move users to take action.
This has always been the problem. We can move traffic to the page, but can never get them to take action - schedule a tour or contact Kensington. This is the core challenge with the spend in the past.
I think all of these examples probably have the same issue. Most don't even have a CTA or link to a page. I think most of these are content with the brand awareness that it brings. Kensington has always been hooked on leads (sorry, I think we conditioned that) so they are not really patient with anything that doesn't get measured on a CPA-basis.
Home - Springvale Assisted Living
Chair Yoga/Tai Chi Find your inner peace at our weekly Yoga or Tai chi exercise classes. We stretch out our muscles and work on our core strength. Namaste. Spa Day You've worked hard your whole life, now it's time to relax. Twice a month we enjoy face masks, shoulder massages and soaking our feet.
5 Hobbies You Can Start in Your Home Today
Take Up Birdwatching Spring's warmer weather and fresh blooms create the perfect environment for birds to come out and say hello. That means it's the perfect time to take up birdwatching. If you've got a porch, a deck or a tree-facing window, it won't be hard to spot a few colorful birds flying around and building their spring nests.
6 Side Jobs Retirees Can Do From Home | Brookdale Senior Living
Most seniors are expected to sit back and enjoy their retirements, never thinking about entering the workforce again - but who says taking up a side gig can't be enjoyable? Whether you're looking for some exciting experiences or need extra cash, there are a number of online jobs available to seniors.
Senior Care | Sunrise Senior Living
COVID-19 (novel coronavirus) Response Read our latest update. For nearly 40 years, Sunrise Senior Living has provided unparalleled care to our senior residents. With a focus on individual well-being, our dedicated team delivers personalized care based on the needs and preferences of each resident.
Memory Care Experts - Specialized Alzheimer's Care
We are Memory Care experts. Our sole focus is to provide the highest quality dementia care for your loved one. Parkland Memory Care is a beautiful brand new community designed to create a comfortable, safe, and familiar environment for your loved one to feel loved and right at home.