I spent years avoiding my role as a salesperson.
It kind of has a negative connotation and I assumed it required a smooth-talking, bombastic, extrovert, and sizable expense account.
Then, I realized that I was generating more sales and revenue than most agency sales TEAMS. I hired a couple of outsourced “professional” agency sales teams and the best they could do was trickle in a couple of small deals. At one point, I even started a mortgage company and hired a bunch of loan officers. Again, I produced more than all of them combined.
Would you look at me and say:
“Oh yeah! That’s a sales guy. Probably generates millions of dollars a year in revenue.”
I sport a military haircut and a beard. I typically sell stuff in a t-shirt or hoodie. My favorite restaurant is a local bar with a great pub burger. I drive a 2012 Ford Explorer.
Not exactly caviar and private jets.
I like jets, but caviar sounds awful!
So, what’s my secret? Here you go 👉
My 6 Unwritten Rules of Big Sales Numbers
- You must be curious -- create a personal learning system
- Attention is everything -- publish as often as possible
- Every sale begins with lead generation -- don't wait for marketing
- People avoid salespeople but will stand in line to talk to an expert -- be the expert in your buyers' industry
- The best buyers come from your audience -- an audience is a massive CRM
- You must scale all of this -- learn automation! It's all no-code these days