It’s really easy to hide in a spreadsheet and manipulate factors and assumptions until you get the results just right. The danger is that you’ll waste a lot of time, you’ll feel really good about the model, but you won’t have spent a single second doing anything to effect the top line goal.
My law firm clients still love billboards, TV ads, trade journals, and PR. I won’t argue against the brand and credibility building for any of these tactics. However, in the moment of crisis, which is when most folks go looking for an attorney, our clients go to the Web and more accurately their mobile phones.
Peter Zeihan goes on a fluid and riveting analysis of geopolitics and what, why, and potentially how each corner of the earth – people and nation-states – affect each other.
The “compromise” to bring a partner into a business is a critical one. I think that people are designed to be in community and partnership to achieve our full potential and success. In business, as in a marriage, it’s a relationship that can be messy at times, but that’s probably the secret to strengthening and sharping the outcomes.
Maybe you’ve heard that using a content marketing strategy generates three times the amount of leads compared to traditional types of outbound marketing (and over 60% cheaper to boot). But maybe you’ve also heard that 82% of marketers say that the importance of SEO is rising significantly.
It’s no secret that marketing and sales go hand in hand. One study showed that businesses who aligned their marketing and their sales functions saw not only a 38% increase in sales win rates, but also a 36% increase in customer retention.
One of the most significant barriers to going global is language. Most of our approaches serving customers in other countries that speak different languages are clunky at best – translating a couple of key web pages, launching a micro-site, or just hoping Google translate does the job for our non-English speaking visitors.
Is it possible that beautifully frustrating browsers and websites disappear? Could these essential tools of daily life and work become technology footnotes alongside Usenet, Gopher, IRC, DMoz as antiquated interfaces to all the Internet’s amazing treasures?
The creative brief is essential to what I do. Creating effective marketing campaigns on demand is hard. There are unquestionably tried and true frameworks that increase the probability of your success, but producing epic, lead generating results come from creative edges.