Legal Marketing Statistics
Who does the work on law firm website?
23% - outside provider or consultant
14% - firm marketing staff
14% - office manager/administrator
9% - other
Many firms, regardless of size, rely on a single attorney to carry the load of content creation for the firm's website - 39% reported that one lawyer creates the content for the firm's website
24% have a blog
76% maintain a presence in online communities or social networks
63% use Facebook
Avvo - 36% (skews smaller firms)
Martindale dropped from 41% to 31%
Trends by channels
Facebook - 35%
Email - 33%
Print - 25% (declingi)
Avvo - 20%
As it does every year, from May through October of 2018, the American Bar Association's Legal Technology Resource Center conducted its Legal Technology Survey Report on the use of technology in the legal profession. The 2018 Survey was delivered electronically to close to 4,000 ABA members in private practice in the US and included firms of all sizes.
80% of prospective clients research firms online prior to engagement (for purely consumer practice areas, the number is over 92%)
35% of all private practice attorneys obtain clients through social media
53% of in-house counsel have completely disregarded retaining outside firms because of poor online presence
69% of review readers say online reviews must be written within 2-3 months to be relevant, 48% of prospects will visit a website after reading current, positive reviews, and over 65% of law firm prospects found online ratings/reviews to be “extremely or moderately influential in their decision”.
According to a study by Bloomberg Law and LMA, 47% of attorneys reported that hiring/increasing marketing staff was one of the top investments that have been most effective in developing new business; 62% say they are increasing focus on marketing and business development.
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Did you know that over 80% of prospective clients research firms online prior to engagement or that 35% of all private practice attorneys obtain clients through social media? Learn more about these surprising statistics and what they mean for your firm's marketing.
49% of law firms say their best marketing channel is buying web leads
8 Legal Marketing Statistics that Might Surprise You | Lexicata
To give you a better idea of what today's legal marketing landscape looks like, we rounded up eight legal marketing statistics from around the web, some of which came as quite a surprise. Read on to learn what these statistics mean, and how you can use this information to get an edge on your competition.
Average leads cost anywhere from $25 – $250, depending on the nature of the case. But considering that most legal services cost a minimum of $500, it’s usually well worth the investment.
There are many reputable lead generation services for attorneys. If you are looking to get started, some services to consider include:
- Unbundled Attorney
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Lawyers tend to have mixed feelings about buying leads online. Some lawyers rely heavily on lead generation to grow their practices, and others think it's unethical or a complete waste of money. So this begs the question, should lawyers buy leads online, or not?
42% of the time, law firms take an average of 3+ days to respond to a message from a new potential client
ABA Benchmark Study on Law Firm Intake Process: Part I - Law Technology Today
This post comes from the ABA Law Practice Division's Social Media, Legal Blogs, and Websites Committee. In this two-part series, the Committee explored the intake process at law firms around the country. Read Part II here! The mission that we undertook was to get a feel for what the average prospective client experiences when trying to engage with a law firm.
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If you are a private practice lawyer who has yet to explore legal marketing, you may be familiar with the frustration of missing out on the big cases and the considerable fees that they bring. What makes things sadder is you don't have to contend with such problems as there are remedies available to you, and one of these is legal marketing.
Legal Consumer Statistics
- Over 33% of clients start looking for a lawyer online
- 14% of consumers say handling issues legally seems too much trouble.
- 59% of clients expect lawyers to be available outside office hours.
- 68% of clients expect lawyers to be available outside their office.
Market Surveys & Research
Brand Strategy (Naming)
In order of preference...
- Just a name, typically last name that can evolve into more of a legacy brand and the connectivity to the individual dissolves over time. Examples: honigman.com, dykema.com, kitch.com
- Last name + law, legal (attorney is rarely used). This is often how we navigate around domains being taken and not having to do a costly domain acquisition. Examples: bodmanlaw.com, jaffelaw.com, trottlaw.com, gmhlaw.com
- Multiple names - partners. Often easier as short names (domains) are often already taken. Disadvantage: often gets long and confusing to type in correctly. However, sometimes the combination meshes into an interesting brand name. Examples: millercanfield.com, clarkhill.com, howardandhoward.com