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Facebook Ads Swipe File - Real Estate Investor

Currently getting traction (generating a fair amount of leads at a strong CPA). Using on Facebook lead form.

Opportunities/Weaknesses:

  • Lead quality is much lower
  • Confusion with real estate agents - they submit wanting to buy a house from us (houses probably look too nice in our current ads)
  • Using on Facebook lead form - probably better to run everything to a landing page on BnB.com
  • I think video would be powerful and help improve lead quality
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