I have soured a bit on Twitter over the last couple of years. I don’t use it as much as I once did and when I do, I don’t really enjoy it, like I used to.
Having said that, I do believe in Twitter (I’m a shareholder). I think it will be critical Internet infrastructure. And I see emerging markets and younger users using it enthusiastically, like I used to.
Why don’t I enjoy it anymore? I think it’s my fault.
I abused Twitter, more accurately my Twitter audience.
I have used my Twitter profile as a test bed for lots of marketing strategies–some good, some bad. I have radically changed my behavior on Twitter from time to time–some good, some bad. I have been erratic in my participation with my Twitter audience–some times attentive, often times neglectful.
As a result, many smart people have followed and then later unfollowed me. I enjoyed Twitter when a Tweet would trigger a great conversation. But, that was when my followers had higher ratio of smart people.
Twitter is better when smart people follow you.