What our industry needs is to come out with firm best practices that address HOW leads are collected and WHAT advertisers do with leads once they get them. Issues such as transparency, data sharing, and misleading promotions need to be tackled head-on. When we talk about consumer data, isn’t the bigger issue the reselling of this personal data over and over again without the consumer’s knowledge or consent? Best practices that deal with these types of issues are what the industry lacks.
Unfortunately, we often dive to the minutiae when everyone is dancing around self-interest and perceived loss of flexibility in our practices.
I could probably script 10 Best Practices for Online Lead Generation in a day, without much effort.
I think I will!
Watch for tomorrow’s post…