I write daily. My job is marketing. The two fit nicely together.
Marketing is all about delivering a compelling, unique, value proposition. That very simply means: convincing people, very quickly, that you can help.
As you all know that can be very hard. We know a lot about our products and services—tons, too much.
Condensing all that knowledge and all we think may be important to tell customers into a few words or a few moments is tough. Add to that people’s increasingly short attention span and you double the challenge.
Writing is the answer and here’s why:
•Writing helps you organize your thoughts
•Writing helps you refine and sharpen your argument
•Writing creates a database of thoughtful marketing approaches
•Writing creates an endless supply of marketing collateral
I like to write for marketing because it gives me the short and the long pitches I need to sell. Most prospects want the short version upfront. If it captures their attention or imagination they will want more. If you make writing a part of your daily routine you’ll have a library (or swipe file) full of marketing materials and angles.
Do you write for marketing or sales? Do you write daily?
About Bill Rice
