From one of the smartest guys in the software business, Joel Spolsky:
I’ve never learned as much about business strategy as I did from the simple infantry concept called fire and motion (it’s also sometimes referred to as fire and movement).
Here is how it works. You fire at the enemy. That’s the fire part. And you move forward at the same time. That’s the motion. Get it?
You’re firing because then your enemy has to take cover. He can’t fire back at you when he’s cowering behind a wall. But firing is not enough. You also have to move forward, or you won’t make any progress. Moving forward brings you closer to the enemy. And closer enemies are easier to hit. You need both — fire and motion — to accomplish anything. Almost every military tactic, whether it’s employed on air, sea, or land, is a variation on this fundamental pattern. Successful business strategies are based on fire and motion, too.
(Source: “Fire and Motion,” Inc.com, April 2008)
I was in the military too. Competitors, feeling any fire? We’re moving!