Most marketers are soft.
- We’re afraid to sell to customers
- We’re afraid to ask customers to buy
- We’re afraid to tell customers what’s good for them
How egotistical and self-centered can we be?
What? You say…
That’s right…you’re fear of feedback, failure, or flat out rejection is a HUGE disservice to customers.
Most of you are still reeling in confusion or already stopped reading. However, the smart ones in the crowd are starting to get where I am driving.
Here’s the problem with soft marketers: They forget the customer came looking for help.
Whether an existing client or a new prospect they’re on your website or subscribed to your email list because they are looking for help.
They assume the customer knows what they do. We’re the experts. We understand mortgages, insurance, credit, networks, software, accounting, legal matters, or whatever else we might be service. Customers only know they need an expert.
If you don’t tell them how to buy the product or contract the service they need then you are letting them down. Worse than that they will go to someone else–possibly that is less qualified to help them.
They don’t get how revenue allows you to give more. I can’t emphasize this enough:
The More Profitable You are The More You Can Give!
If you want to be a charitable, caring, giving person then sell more! There is a reason Bill Gates can give $1 billion to charity. He is one of the richest people in the world. What’s more he has made millions and millions of people’s lives better by selling to them.
Get it? Ultimately, the customer loses.
This is the real bottom line. If you don’t sell you products and services. If you don’t guide your customers to a successful solution then they will certainly walk-away disappointed.
Now you have a decision to make.
Do you want to help your customers? Of course you do.
Then please, please start selling to them!
