Riffing off Dave Winer’s blog post/question: Why are people bored with blogging?
This is a great question. One closely related to my own curiousity over an apparent resurging interest in blogging platforms. It seems that each of the ones I have tried: Fargo.io, Medium, Svbtle, and Ghost.org (Incidentially, I tried them in this order. That might be relevant.) are working on very important problems. However, I don’t think they’re working on the big problem. The problem that’s really killing off blogging–audience development.
All of these platforms focus on the writers’ experience–the business of writing and publishing.
Each is writer focused, not audience focused. I think this is a mistake.
To be fair, the writer experience has been broken as blogging platforms have grown into full scale, robust content management systems. I think this problem is obscuring the true reason people (and even businesses) blog–to share and expose their ideas with audiences.
This circles back to the original question that Dave Winer asks, “ Why are people bored with blogging?”
My answer would be: “Because it has become so difficult to grow an audience around a blog these days.”
People have migrated to alternative platforms like Facebook and Twitter that have built in audience. Of course the trade-off has been (generally) the depth and substance of these conversation versus what you used to get with blogs.
I think this can be fixed. I think there can be a resurgence in blogging, but I think it will only come with a focus on the right user–the audience.
What’s the solution?
I think solving this problem involves bringing writer’s social networks and online audiences directly to their blog at the beginning. In this way, the writer gets significant and sustaining audience engagement from the very first post–inspiring them to continue to blog.
I think this is a subject for another larger discussion–another blog post–because I’m interested in whether you think my premise is correct.
Are people bored with blogging because they can’t develop an engaged audience as fast with a blog as they can with a simple comment on the alternative (i.e., Facebook or Twitter)?