Blogging platforms should start with a blog (news) reader.
Why Blog Readers are Important
Despite what Google thought when they killed Google Reader, I think news readers are critical to the resurgence of the blogosphere.
This assertion is formed from my belief that blogging is waning because it’s no longer an accessible and rich ecosystem. In the early days of the blogosphere the community was small, bloggers were passionate about the conversation, and the audience reaped the benefits of this dynamic exchange.
If my premise is accurate, the best way to re-energize blogging is to recapture the attention of audiences/readers, blogging users. The consequence should be bloggers re-energize by the engagement and then writing out of a sense of commitment to their renewed audiences.
What do you think? Am I on the right track?
Blog Reader Platform Requirements
Here are my initial thoughts on what a blog reader should be.
By the way, I’m going to build this (at least to a MVP version) so if you’re interested in helping in some way, leave a comment.
- Your news reader must be available to you at all times. That means you will need a browser and mobile device version.
- Your account must be based on Facebook, Twitter, or Google+ OAuth because you need your social graph for this to work.
- Your news reader should immediately have relevant news in it. No fancy algorithms here. No sponsored or arbitrary A-list content. Your social graph should be the only news seeding factor.
- Your news reader should acquire new content and content sources with a mechanism like Evernote Web Clipper. Instead of clipping stuff to some notebook you will never read again, you will be clipping in content, and more importantly news sources (RSS feeds), that you probably will read because it’s in your river of news.
- Your reader will only be a river of news. No worrying about sorting and organizing. This inherently creates the anxiety of the red alert icon highlighting a bazillion unread items. I believe it was the death of Google Reader. Facebook,Twitter, Instagram, and Tumblr have already proved that users are now comfortable with the river-of-news-only paradigm.
Now the Blogging Part
The next set of requirements begin to show how the blogging platform and blog reader begin to intertwine.
- Every paragraph in your reader would have a mechanism (WinerLinks) to share the content at the paragraph level or entire post.
- This share could be blogged to Twitter, Facebook, Evernote, WordPress, or preferably your blog. Attribution (i.e., a back link) would always be included.
- When blogged to your blog it begins as an idea or seed. Kind of a blend between a link blog and svbtle’s ideas. Of course, this would be public, which would share into people’s news readers. Ideally this will generate comments, interest, and motivation for the blogger to flush out the idea–feeding the news reader, the blogosphere.
The net result of these simple activities is that readers and bloggers are once again feeding and engaging in a dynamic conversation on a variety of topics. Readers get a lot of relevant, current news and bloggers get immediately engaged, significant audiences.
Will this ecosystem work? Could this re-energizing blogging? Leave a comment. Confirm or refute my madness 🙂