If you want to attract the attention of customers, journalist, influencers, or any other audience for that matter, you can’t just talk about what you’re interested in. You have to capture their attention by commenting or expounding on something they care about.
I know…reading that paragraph at face value sounds like I’m patronizing you. But, I hear it and see it so often I think it’s important to remind businesses and marketers.
No one responds well to the, “Look at me!” call to action.
If you want attention, research what the person or group of people you want to attract are interested in. What are they talking about? What are they trying to accomplish? What do they want?
Take that research and jump in and add to the conversation. This is value creation and customers love that!
Disclaimer: This post was inspired by a demanding client email chain asking for the “Look at me!” lead generation campaign despite our frustrating resistance. However, any resemblance with reality is mere coincidence. I feel better now 🙂