unconference format

Looking for the Perfect Conference

I haven’t been to a conference in a few years. As I started thinking about what conference I might attend, my mind wandered to the question of what makes a good conference? What follows is my working (likely to change and be updated) framework of what makes a good conference. I spend a lot of [...]

grow your business

7 Ways to Seize Early Opportunity in an Exuberant Growth Market

Are we about to see irrational exuberance again? Some of the same people who warned us last time are cautioning us again. I was personally blessed by irrational exuberance early in my career--abundant wages, leadership roles in rapidly growing companies, and a couple of well-funded startups. Then, I like many business owners, felt the pinch [...]

irrigation your workflows

The Phenomenon of Slack

Dave Winer posted an interesting question on Facebook: Why do people love Slack? The question caught my eye for a couple of reasons: 1.) We have just started using Slack at Kaleidico with amazingly quick adoption and success, and 2.) One of the first replies was “people hate email,” which I have heard often as [...]

blogging on facebook

Should Facebook Become Your Blogging Platform?

I’m noticing a tiny bit of a trend on Facebook. Some people are starting to use it as a blogging platform. Meaning that they’re consistently publishing their writing, often long form (particularly in the context of Facebook), on Facebook and doing it in a consistent and persistent way. It makes sense. Writers primary objective is [...]


Web designs do more, while websites do less

In general, the web is getting prettier, website designs are fancier, and it’s easier than ever to get a nice website up and running on the Internet. But, I’ve noticed a counterproductive trend for most businesses, and consumers, by the way, that websites are doing a lot less (productive things). I probably need to tease [...]

communicate and connect

Content Marketing Should Talk to People

I just finished reading Chris Brogan’s weekly email. (It arrives every Sunday, full of wisdom. If you don’t already get it you should subscribe.) Today Chris protests the mindless act of “creating content.” Instead he encourages us to “communicate and connect.”  I’ll confess, I’m as guilty as the next marketer of creating content without necessarily [...]

workshop with old work tools on the table

Less Distractions, Less Tools

One of my 3 Words for 2015 was ‘Focus’. To be honest, it’s probably the weakest of the words I chose to guide my 2015, simply because it—ironically—lacks focus. However, I chose it because I think it was my biggest nemesis in 2014. I won’t go into all of the reasons that focus became such [...]

written on an old typewriter

My 3 Words for 2015

I’ve never done this before, but I think Chris Brogan is a pretty smart guy and he does it every year. Reason enough to step out and give it a try. If you’re not familiar with the 3 Words a Year resolution/goal setting approach I encourage you to read the back story and Chris’ three [...]

Lead Generation

How to Generate Web Traffic that Generates Leads

One of the least talked about, yet most critical, components of digital marketing is the lead generation. To be fair, it’s also one of the hardest things to do with any consistency. Effectively generating web leads requires a perfect mix of relevant web traffic and website optimization to flow visitors to your website and into [...]

coffee splash

5 Mistakes Founders and Business Owners Make

The statistics on new business failures is somewhat staggering. The most unfortunate part of the statistics is so many of the failures are attributed to ‘incompetence’, or what I would more softly term ignorance. Having started a few successful businesses and as the current founder and owner of a marketing agency going into it’s tenth [...]