work-horses

Web designs do more, while websites do less

In general, the web is getting prettier, website designs are fancier, and it’s easier than ever to get a nice website up and running on the Internet. But, I’ve noticed a counterproductive trend for most businesses, and consumers, by the way, that websites are doing a lot less (productive things). I probably need to tease…

communicate and connect

Content Marketing Should Talk to People

I just finished reading Chris Brogan’s weekly email. (It arrives every Sunday, full of wisdom. If you don’t already get it you should subscribe.) Today Chris protests the mindless act of “creating content.” Instead he encourages us to “communicate and connect.”  I’ll confess, I’m as guilty as the next marketer of creating content without necessarily…

workshop with old work tools on the table

Less Distractions, Less Tools

One of my 3 Words for 2015 was ‘Focus’. To be honest, it’s probably the weakest of the words I chose to guide my 2015, simply because it—ironically—lacks focus. However, I chose it because I think it was my biggest nemesis in 2014. I won’t go into all of the reasons that focus became such…

written on an old typewriter

My 3 Words for 2015

I’ve never done this before, but I think Chris Brogan is a pretty smart guy and he does it every year. Reason enough to step out and give it a try. If you’re not familiar with the 3 Words a Year resolution/goal setting approach I encourage you to read the back story and Chris’ three…

Lead Generation

How to Generate Web Traffic that Generates Leads

One of the least talked about, yet most critical, components of digital marketing is the lead generation. To be fair, it’s also one of the hardest things to do with any consistency. Effectively generating web leads requires a perfect mix of relevant web traffic and website optimization to flow visitors to your website and into…

coffee splash

5 Mistakes Founders and Business Owners Make

The statistics on new business failures is somewhat staggering. The most unfortunate part of the statistics is so many of the failures are attributed to ‘incompetence’, or what I would more softly term ignorance. Having started a few successful businesses and as the current founder and owner of a marketing agency going into it’s tenth…

Vintage metal box with key isolated on white

Startup Ideas, Hide or Share?

Ideas are funny things, especially if they’re linked to a startup idea. We tend to have them, assume we are the only one to have imagined such a thing, and then tuck them away in a notebook (or worse in some dusty corner of our brain) for safe keeping. After all, we wouldn’t want anyone…

Modern young man with mobile phone in the street.

Rethinking Content Management Systems in a Mobile World

What should a mobile content management system (CMS) look like in a mobile environment? This article: Rethinking the content management system for mobile started my mind spinning around the requirements for CMS in an increasingly mobile world. Here are a few of my initial thoughts: It needs to be easy to riff off of other…

smart-people

Twitter is better when smart people follow you

I have soured a bit on Twitter over the last couple of years. I don’t use it as much as I once did and when I do, I don’t really enjoy it, like I used to. Having said that, I do believe in Twitter (I’m a shareholder). I think it will be critical Internet infrastructure…

Businessman Notepad Creativity Ideas Concepts

Responsive Design Should Be…

Ric van Westhreenen has a great thought piece on how responsive design is missing the boat on delivering content in an intelligent way. I don’t want to rehash this very excellent article, but I do want to riff on it a bit. Responsive design, in its current state, is merely the shuffling of content–often poorly–to…